Established in 1999, “brand eins” is a well-respected monthly business magazine. The somewhat dated internet presence needed to be overhauled. The main requirements were a total overhaul of the page structure as well as the development of structures to facilitate the use of the site on mobile devices. New functions and features should enable the visitor to locate content of interest with a minimum of effort. Using TYPO3, an innovative concept was developed to ensure that the editorial staff retained maximum flexibility when working on the presentation, layout or content of the magazine without having to forego the benefits of a clear structure.