PURE CONTENT MANAGEMENT FOR BRITA

Thursday, July 01, 2010
Brita Wasserfilter

For almost 40 years BRITA has been among the leading experts in the field of water optimization, and is the world leader in portable household water filtration. The German company has 14 subsidiaries and  joint ventures in 14 countries. Befitting an international company, production takes place in Germany, Great Britain and Switzerland. Worldwide it employs 950 people, with distribution of its products on all continents.

For their global corporate internet presentation Brita relies on TYPO3. Globally more than 500 million people rely daily on BRITA for water filtration. Features such as the newsletter, tip-a-friend or a cartridge reminder BRITA makes use of TYPO3's substantial enterprise features, the site runs more than 30 languages on TYPO3 and features a full set of CRM features, product registration, incentive management etc.

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